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Speculative Campaign — 2026
Pick Your Pair
Every pair has a personality.
Sportscene x Bando — Pick Your Pair is a self-initiated Sportscene campaign exploring how the sneakers people choose become part of their identity.
Each execution gives a different sneaker its own visual world, combining oversized footwear, expressive characters, bold typography and rough print textures. The work was designed with city-scale impact in mind, imagining the campaign across large outdoor surfaces in Johannesburg.
Role & AI Assistance
Role
Art Direction / Concept Development / Visual Design / Image-Making
Disciplines
- Art Direction
- Concept Development
- Visual Design
- Image-Making
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